BUSINESSWORLD MARKETING WHITEBOOK PDF

In a tech-enabled, data-driven world, the CMO is required to work in cohesion with the entire C-suite including not only the likes of the chief technology, chief digital, chief data, chief revenue officer but also the chief executive officer. As every forward-looking company unites its arsenal on all fronts in unprecedented ways, the three most popularly discussed Ps are Purpose, Personalisation and Performance. BW Businessworld Marketing Whitebook is taking a closer look at these to sharply arrive at how ideas should be scaled to futureproof businesses in the 15th edition of the book, supported by BW Businessworld Marketing Whitebook Summit The three-city event, that will house nearly power speakers and play host to a total of combined senior delegates of business leaders and senior marketers from across industry sectors. ICFAI was established with the broad objective of empowering citizens through world class quality education. The Institute announced its arrival into the Indian education fora by launching a high end, innovative professional program in financial analysis.

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Several events of the past year have compelled the marketing and advertising industry to introspect, closely keeping an eye on the industry, and running on full speed at the same time to embrace change. Industry dynamics ask for leadership that is not just adapting and facing uncertainties, but is also asking questions that impact the very fundamentals of the business.

It is looking at technology as an ally that helps at every level in the macro and the micro picture, to create a new world order that is efficient and equal. The 14th edition of the BW Businessworld Marketing Whitebook captures all of these different colours that are recreating the media and marketing landscape. An overview looking at key facets of the Indian economy, sectors that are contributing to GDP and high interest areas including the Government's role in creating a digital economy.

While advertising and marketing technology have gained enough momentum for the marketer to see a difference, what lies ahead…. As market dynamics demand leadership traits that are not just building a company and its workforce but the industry and society at large,. As Indian consumers look to upscale, premiumize and reach out for better options, how can marketers tap on the massive headroom for growth. Khabirul Islam. Xavier Rozario.

For Speaking Opportunities, please contact:. Shubhi Tandon. Jeet Sharma. Fahim Haque. Pavan Viralam. Shweta Sinha. Chaitali Chatterjee. About The Book. Categories In The Spotlight. Overview - The Indian Marketplace An overview looking at key facets of the Indian economy, sectors that are contributing to GDP and high interest areas including the Government's role in creating a digital economy. Marketing Technology While advertising and marketing technology have gained enough momentum for the marketer to see a difference, what lies ahead….

Bengaluru Speakers. Keynote Speaker. Headline Speaker. Mumbai Speakers. Headline Speakers. Special Address. Delhi Speakers. Keynote Speakers.

Bengaluru Partners. Mumbai Partners. Delhi Partners. Glimpses - Delhi. Glimpses Let's Get in Touch.

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BW Businessworld launches 15th edition of marketing whitebook in Mumbai followed by Summit

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