Grace's Guide is the leading source of historical information on industry and manufacturing in Britain. This web publication contains , pages of information and , images on early companies, their products and the people who designed and built them. The owner assured them that a hosiery shop would do well in the area. The partners lived in the back room of the shop and allowed themselves no more than fourteen shillings a week for their living expenses.
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Grace's Guide is the leading source of historical information on industry and manufacturing in Britain. This web publication contains , pages of information and , images on early companies, their products and the people who designed and built them.
The owner assured them that a hosiery shop would do well in the area. The partners lived in the back room of the shop and allowed themselves no more than fourteen shillings a week for their living expenses.
Gamage insisted on selling everything cheaper than anywhere else and gradually crowds began to visit the shop, even though the area was "unfashionable". The shop was known as A. Because of the piecemeal expansion, his Department Store ended up as a maze of rooms, steps, passages and ramps which Gamage now called the People's Popular Emporium. Children and adults alike experienced something of an adventure as they wandered through the warren in search of bargains.
It offered a very wide selection of goods, including haberdashery, furniture, sporting goods, gardening supplies and utensils, camping equipment, magic tricks, and clothing. Gamage's went on to become the official supplier of uniforms to the Boy Scout movement and continued to expand. A large zoological department and a toy department were joined by a motor department where one could purchase a motor car and all the equipment required for running it.
One of the largest departments was that devoted to pedal bicycles and motorcycles. Many remember Gamages because of its unparalleled stock of toys of the day, and the Gamages catalogue which was used to publicise them in time for Christmas present requests to be made.
Gamages also had a large mail-order business and issued a wide range of catalogues covering its different departments as well as large comprehensive catalogues. In , for example, 49 pages of his page catalogue were devoted to bicycles. Gamages took over Benetfink and Co of Cheapside, London EC, another department store which had been established in This became Gamages's City Depot. Directors are: A. Gamage , Chairman and MD; J. Parker , Manager of Games, Horticulture, Jewellery etc.
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1913 - Gamages Christmas Catalogue
The famous store was begun by A. Gamage in It expanded rapidly and soon had a whole block on the north side of High Holborn, almost next to Chancery Lane station. It was a massive store, and even had a modern extension on the corner with Hatton Garden.
Category:Gamages of Holborn
Gamages "seal" graphic [image info]. Gamages New Mammoth Model Railway [image info]. Gamages was opened in as a small watch repair shop by Arthur Walter Gamage and Frank Spain , but rapidly enlarged to become a monster-sized department store with a heavy mail-order business similar to that of some of the big New York stores, pitching itself as "The People's Popular Emporium". Gamages eventually included departments for cycling and motoring, and an especially well-loved toy department. Like Hamley's , Gamages spent a lot of money on promotions and advertising and events, had sufficient buying power to negotiate with toy manufacturers, and had a railway running around their toy department. Due to the fact that the store had grown organically in situ in Holborn, it wasn't perhaps in an ideal location, as it tended to miss the passing trade and the heavy Christmas trade that other large departments stores benefited from in and around Oxford Street.
Gamages was a department store in Holborn , London. Gamages began life in in a rented watch repair shop and, after quickly becoming a success amongst its customers, was established as a London institution. Many of those who were children at the time remember Gamages because of its unparallelled stock of toys of the day, and the Gamages catalogue , which was a well-loved gift during the autumn, in time for Christmas present requests to be made. One of the store's main attractions was a large model railway which alternated between a day and night scene by the use of lighting.