Steve Jobs has been a popular figure in business books lately. First we had The Innovation Secrets of Steve Jobs which aimed to get us to think differently and gave us some insight into innovation. He delivers the leadership lessons he experienced working alongside Steve Jobs. There is no doubt that Steve Jobs reigns supreme in the worlds of product innovation, brand building, marketing, presenting and leadership. The more he advanced, the simpler his products became. Every user wants to be successful.
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Steve Jobs has been a popular figure in business books lately. First we had The Innovation Secrets of Steve Jobs which aimed to get us to think differently and gave us some insight into innovation. He delivers the leadership lessons he experienced working alongside Steve Jobs. There is no doubt that Steve Jobs reigns supreme in the worlds of product innovation, brand building, marketing, presenting and leadership.
The more he advanced, the simpler his products became. Every user wants to be successful. When you know how to operate something masterfully, how does it make you feel? More people will buy if customers feel good using the product. One example: In his short stay at Reed College, [Steve Jobs] had stumbled on the subject of calligraphy.
This was a young man who had, at an early age, been bitten by the technology bug. Why on earth would such a rarefied field as calligraphy have appealed to him? His fascination with shapes and forms stretches from the configuration of letters in fonts like Garamond and Myriad to the incredibly appealing design of the iPhone.
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Book Review: The Steve Jobs Way, iLeadership for a New Generation
What's New? Date: March 8, Average Customer Review: For Bulk Orders Call: Description and Reviews From The Publisher: In The Steve Jobs Way , Jay Elliot gives the reader the opportunity of seeing Steve Jobs as only his closest associates have ever seen him, and to learn what has made him--and the mystique of his management style--capable of creating tools so extraordinary that they have remade three industries and have transformed the way we create, consume, and communicate with each other. Jay Elliot worked side by side with Steve as Senior Vice President of Apple and brings us his deep insider perspective of Steve's singular iLeadership style--which encompasses four major principles: product, talent, organization, marketing. Jay shares the lessons that come out of Steve's intuitive approach to show how the creative and technological brilliance of iLeadership can be utilized to drive breakthroughs in any organization, irrespective of size. Also, as a member of the Macintosh organization he helped Jobs develop the Macintosh computer from development to introduction.
The Steve Jobs Way : Ileadership for a New Generation (Reprint) [Paperback]
Would you like to tell us about a lower price? If you are a seller for this product, would you like to suggest updates through seller support? From the inception of game-changing products like the Apple II and the Macintosh, to his stunning fall from grace, and his rebirth at the helm of Apple as he developed the iPod, iPhone, and iPad, The Steve Jobs Way presents Jobs's leadership challenges and triumphs, showing readers how to apply these principles to their lives and careers. Written with William L. Read more Read less. While at Macintosh, he helped Steve develop the Macintosh computer. He lives in California.